Opportunities orbiting digital marketing are endless. Even still, applications extend far beyond what cities to play (or how setlists should, in most cases, shift based on local preference). Such info can, as you know, influence where you perform, and Spotify has worked to maximize that value, integrating with Songkick to facilitate conversions from laidback streamers to IRL fans. Spotify for Artists translates listener data into global heat maps that illustrate how your music’s performance varies across countries and cities.
Kim Petras shows off her personality and style with fans through an array of images she’s shared in her bio. Regular maintenance also plays a role: Spotify profiles are like CVs that don’t suck, helping writers, publicists, DSP curators, booking agents, other artists and fans answer key questions that can help unlock opportunities (Who are you? What do you care about? Where have you been?). It might not feel like much, but every opportunity to shape perception matters in a distracted world grappling for attention. Others go for ephemeral personality statements. Some artists switch things up at the start of every new release cycle. You can communicate invaluable context (or, if intentional, lack thereof) with an avatar, header, image gallery, and 1500 characters of text. Edit bio and imagesĬontrol your narrative and aesthetic with generous bio real estate on Spotify. It’s critical that team members sans access remain updated as data changes. Management, digital marketers, booking agents and publicists all benefit from a clear understanding of your music’s performance as they work to plan and promote releases. Help your team help you by granting access (full, edit, or view-only) to your account. īefore he became a radio-running popstar, Lauv secured his blue check and gained access to a suite of tools that helped him and his team strategically expand his audience. If you don’t already have an artist page, lock down that blue verified check and access Spotify for Artists by clicking this link. The no-brainer inclusion here: Take what’s rightfully yours.
Jennifer Masset, the company’s Global Head of Independent Label Support, spoke with us to break down how rising artists can start leveraging Spotify for Artists to illuminate a path forward. Spotify built Spotify for Artists in response to those norms-a helpful hub granting access to listener data, profile settings, and additional tools. Of course, the hustle doesn’t stop once a song hits DSPs, and trustworthy information tends to beget smart strategies. Success stories often trace back to foundational actions: proper metadata entry, sufficient lead times between record completion and release day, etc. Rex Orange County (318 million streams), VERITE (195 million streams), and Bruno Major (127 million streams) are just a handful of AWAL acts aligning strategies online and off to grow their audiences. Ambitious artists and teams are building self-sufficient businesses in the streaming era.